As AI continues to gain traction, having a strong data foundation that drives AI results will be the key differentiator for companies. This is why we believe the future of customer engagement lies at the intersection of data, communications, and AI. A unified platform that captures every interaction and builds comprehensive customer profiles is essential to delivering seamless, personalized experiences. Watch our keynote session with Thomas Wyatt, President of Segment, and Bala Krishnan, Senior Vice President of Marketing Technology at Fidelity, to learn more about Twilio’s vision. Discover how companies are leveraging customer profiles to drive personalization in the age of AI.

Chrome is no longer killing third-party cookies, and many marketers have rejoiced. But are we missing the forest for the trees? Or rather, the cookies for their chips? While third-party cookies have proven useful, they’ve always been unreliable, leading to poor campaign effectiveness, low customer match rates, and wasted ad dollars. A recent study found that brands using first-party data saw a 2x increase in ROAS. During this discussion, Chris Koehler, Twilio CMO, Dio Favatas, Head of Identity Solutions & Marketing Clouds at Tredence, Tik Tok Global Head of Product Strategy, Sheraz Amin, and The Trade Desk GM of Identity and Ecosystem Partnerships, Gabe Richman, explore how first-party data and Conversions APIs lay the groundwork for new tactics, like leveraging AI for efficiency or enhancing campaign personalization with warehouse data.

With Segment, Twilio has access to real-time data quicker than ever before. In fact, we’ve reduced our time-to-engage from 1 day to 1 hour. During this session, see first-hand how Twilio’s Marketing Strategy & Analytics team leverage the power of Segment every day to build a complete view of their customer. From collecting to activating trusted first-party data, discover how these teams work together to optimize their advertising strategy and drive efficiency.

In this fireside chat, Victor Nguyen, Head of AI and MarTech, from Pepperstone shares how they are using AI, Segment and customer data to enhance trading experiences. Get a behind-the-scenes look at how Pepperstone is transforming the trading experience through advanced data analysis and personalized customer journeys.