Discover what’s ahead

Twilio CEO, Jeff Lawson welcomes attendees to CDP Week, shares his perspective on this year’s unbelievable changes in AI, and gives an update on how CustomerAI is changing the game with adaptive customer engagement.

[Keynote] AI acts as a powerful accelerant, propelling our lives forward by augmenting our capabilities, automating tasks, and enabling efficiency from using it in our day-to-day tasks to personalized product recommendations and autonomous vehicles. The impact of AI is not only limited to making our lives more efficient and convenient, but with the emergence of ChatGPT, we are experiencing how AI technologies can disrupt various industries and present endless opportunities for innovation. AI is revolutionizing industries with its ability to enable personalized experiences, drive insights from data, and enhance decision-making across domains such as healthcare, finance, transportation, manufacturing, education, customer service, environmental sustainability, and entertainment. Join us for a captivating fireside chat between Sinead Bovell, a renowned AI expert, visionary and entrepreneur alongside Twilio VP of Product, Robin Grochol, for a discussion on the intricate connections between technology, society, and business, and the transformative possibilities that arise at their crossroads. You’ll walk away with an understanding of the ethical, social, and economic implications of Artificial Intelligence, insights into how AI is influencing industries and reshaping business models, and how organizations can navigate the transformative power of AI while upholding ethical standards.

[Thought Leadership] Within the past 12 months, both generative and predictive AI have grown exponentially, pushing creative boundaries like never before, and upsending industries in ways we could not have expected. But are businesses prepared to harness its capabilities to the fullest? In this roundtable, Katrina Wong, VP of Marketing at Twilio Segment, will moderate a discussion with two leading lights of the industry. Joining her is Philippe Poutonnet, industry technology leader from Microsoft, Google, Github who previously led product marketing for Google Cloud and Cloud AI as well as BigQuery Data Warehousing Storage and Databases and a former Forrester analyst. Alongside them will also be Tom Taulli, Forbes and Inc. technology reporter who has authored two leading AI books, Artificial Intelligence Basics: A Non-Technical Introduction and Generative AI: How ChatGPT and Other AI Tools Will Revolutionize Business. They’ll discuss the nuts and bolts of implementing an AI-first strategy at your organization, and share hard-learned lessons about implementing this new technology for tangible business outcomes.

[Product Session] Happy customers are the key to any successful brand. That’s why companies everywhere strive to put customers at the heart of their business. But exploding tech stacks and patchwork solutions have caused many companies to become “systems centric” instead of “customer centric,” leading to siloed data, an incomplete view of the customer and, ultimately, disjointed experiences that leave customers frustrated. In order to truly be “customer centric,” you must be able to understand and adapt to the unique wants and needs of every individual customer as they change moment to moment.

Join this session to learn how real-time, composable CDPs break down data silos, how companies can establish relationships across all their customer data with Segment B2B Edition, and how trusted customer data unlocks the promise of AI to drive adaptive engagement across your entire business. You'll also learn how predictive AI can help you anticipate and act on future customer wants and needs and generative AI will enable you to create more relevant customer experiences in minutes.

[Thought Leadership] When it comes to customer data, businesses are caught in a double bind. They’re expected to collect accurate, real-time data to target their customers and personalize campaigns, while simultaneously keeping their hands off that same data, in order to respect customer privacy and comply with regulations. As the advent of AI makes data access and quality more important than ever, how should companies navigate these concerns? This panel discussion, featuring privacy experts from across the Segment ecosystem, will dive into these questions. Join us to learn where the companies that comprise the modern tech stack are focusing their privacy efforts, where they see opportunities for building customer loyalty and trust, and how AI is shaping their roadmaps.

[Latin America Session, Spanish] Únete a nosotros para esta sesión esclarecedora mientras desentrañamos los misterios del mundo sin cookies, adentrándonos en los factores económicos y las tendencias del consumidor que están impulsando este cambio transformador. También levantaremos el capó de Twilio Segment, la principal Plataforma de Datos de Clientes, mostrando ejemplos prácticos de cómo puedes aumentar el Valor de Vida del Cliente a través de experiencias personalizadas y liberar el poder de los datos de primera mano para potenciar tu motor de marketing.

[Asia-Pacific Session] Join us for this insightful session as we unravel the mysteries of the cookieless world, delving into the economic factors and consumer trends that are driving this transformative shift. We will also lift the hood on Twilio Segment, the leading Customer Data Platform, showcasing practical examples of how you can boost customer lifetime value through personalized experiences and unleash the power of first-party data to supercharge your marketing engine.